A Different Kind of
Digital Agency
Based in Rochester, NY, Digital Theory Studio is a full-service web design and development agency serving businesses throughout New York State and beyond. We deliver comprehensive digital solutions spanning web design, mobile app development, e-commerce, and enterprise infrastructure.
From award-winning web design and cinematography to enterprise-grade security and custom software development, we combine creative excellence with technical mastery to build exceptional digital experiences that drive business growth.
Our Rochester-based team works with clients locally and across time zones, bringing together top design talent, engineering expertise, and cutting-edge technology to transform ambitious visions into reality.
We believe in meticulous craftsmanship, timeless design, and building genuine partnerships with every client we work with.
Meet the Team
Behind Every Great Project
David Kim
Chief Technology Officer
David earned his B.A. in Economics from Yale University and began his career on Wall Street as an M&A investment banker. Transitioning into the creator economy, he built a multi-platform presence with 700K+ followers and 100M+ views, generating millions in skincare sales through data-driven content.
His work sits at the intersection of finance, media, and technology, offering clients a rare combination of strategic insight, creative execution, and technical expertise. David is the nitrous in the company. He works fast, and with a team this competent behind him, he can really speed.
- Yale University, B.A. Economics
- Ex Wall Street M&A Investment Banker
- 700K+ followers, 100M+ views
Viet Nguyen
Chief Architect & Co-Founder
Viet founded one of Rochester's most successful digital marketing companies before being bought out to pursue advanced engineering ventures. He developed forensic software for high-security environments and mobile driver's license scanning technology now used by law enforcement.
As the technical backbone of Digital Theory, Viet blends analytical rigor with world-class design intuition to build scalable, AI-powered web products that position brands for the future.
- Founded Rochester's top digital agency
- Forensic & law enforcement tech developer
- Master systems architect
Michael & Nicole DiNardo
Cinematic Visionaries
Digital Theory's standards are high. We only work with the best, and Michael and Nicole are exactly that. They're the creative engine behind everything cinematic. Every frame of premium content, every stunning visual, every moment that makes you stop and look twice? That's them.
Nicole's brilliance shows in her intuition, her preparation, and her relentless drive. Michael is one of the top critically acclaimed videographers in the game, bringing technical mastery to every project. Together, broadcast-quality production simply doesn't happen without them.
- Premium photography & cinematography
- Broadcast-quality visual storytelling
- Digital Theory family
Binh H. Bui
Creative Director
If you know, you know. Binh is the quiet force that keeps Digital Theory running. A successful entrepreneur and business owner, she's currently on a mission to reshape an entire industry with 7 apprentices under her wing. Those close to her understand she's the hardest worker in any room she walks into.
From pixel-perfect design to making sure every deadline is crushed, nothing ships without her touch. Her brilliance? It's not loud. But pay attention, and you'll see it everywhere.
- The engine behind the scenes
- If you know, you know
What Makes Us
Different
Selective Approach
We work with only 5 startups per season, ensuring dedicated focus and exceptional results. Quality over quantity, always.
Design Meets Technology
We combine world-class design talent with cutting-edge technology for unparalleled brand experiences that perform.
Transparent Pricing
No hidden costs, no surprises. Clear, upfront pricing for all our service packages so you know exactly what to expect.
Global Remote Team
Working seamlessly across time zones with top talent from around the world, headquartered in Rochester, NY.
Ready to Start?
Let's Create Something Exceptional
We'd love to hear about your project and explore how we can help bring your vision to life.
Get in Touch